New Ford Specials at Athens Ford
This page lists the current new Ford specials at Athens Ford in Athens, GA: 6 offers as of October 29, 2026, each with its terms, expiration date and fine print. It updates automatically from the dealership's offer feed; prices and availability are set by the dealer, so confirm any offer with Athens Ford at (706) 480-1229.
Athens Ford · 4260 Atlanta Highway, Athens, GA 30606 · (706) 480-1229
Offers current as of October 29, 2026. All offers below are valid through November 2, 2026.
2026 Ford F-150 XLT 302A
Up to $15,000 Off MSRP
MSRP $71,784. Discount includes $9,500 Athens Ford Discount, $4,500 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Demo units only. 0 percent APR for 60 months at $16.67 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
2026 Ford Bronco Big Bend & Badlands
Up to $9,000 Off MSRP
MSRP $67,120. Discount includes $5,000 Athens Ford Discount, $3,000 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Demo units only* 5.9 percent APR for 84 months at $14.56 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
2026 Ford Expedition - All Trim Levels
Up to $10,000 OFF MSRP
MSRP $86,735. Discount includes $8,000 Athens Ford Discount, $1,000 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Demo units only* 6.9 percent APR for 84 months at $15.04 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
2026 Ford Bronco Sport Big Bend
Up to $6,000 Off MSRP
MSRP $39,515. Discount includes $2,750 Athens Ford Discount, $2,250 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Demo units only* 5.9 percent APR for 84 months at $14.56 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
2026 Ford F-250 Lariat
Up to $12,000 Off MSRP
MSRP $90,600. Discount includes $7,000 Athens Ford Discount, $4,000 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Diesel Engine units only. 6.9 percent APR for 84 months at $15.04 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
2026 Ford Explorer - Active & ST-Line
Up to $11,000 Off MSRP
MSRP $46,220. Discount includes $6,000 Athens Ford Discount, $4,000 Manufacturer Rebate, and $1,000 Athens Ford Trade Assist. Price does not include applicable tax, tag, title, Georgia Lemon Law fees, or the optional electronic registration filing fee ($495). All prices include dealer fee ($899). With approved credit. Must finance with Ford Motor Credit Company. No security deposit required. Trade must be 8 years old or newer and under 100k miles to qualify for trade assistance. In stock Demo units only* 0 percent APR for 60 months at $16.67 per month per $1,000 financed. Eligible customers may defer their first payment for up to 90 days with approved Ford Credit retail financing on new Ford vehicles. Interest accrues from the date of purchase. Available to qualified buyers in Tiers 0–2. Excludes Flex Buy. See dealer for complete details. Dealer not responsible for typographical errors. Offers may not be combined. May not represent actual vehicle. (Options, colors, trim and body style may vary) Dealer retains all incentives, for well-qualified buyers, plus tax, tag, dealer added features and fees. Customer must present copy of this advertisement to dealer in order to receive the advertised price. See dealer for details.
See all offers and inventory on our website. Prices and availability are set by the dealer and subject to change; see dealer for complete details.
Quick answers
What new Ford specials does Athens Ford have right now?
As of October 29, 2026, Athens Ford in Athens, GA has 6 new Ford specials: 2026 Ford F-150 XLT 302A (Up to $15,000 Off MSRP); 2026 Ford Bronco Big Bend & Badlands (Up to $9,000 Off MSRP); 2026 Ford Expedition - All Trim Levels (Up to $10,000 OFF MSRP); 2026 Ford Bronco Sport Big Bend (Up to $6,000 Off MSRP); 2026 Ford F-250 Lariat (Up to $12,000 Off MSRP); 2026 Ford Explorer - Active & ST-Line (Up to $11,000 Off MSRP). All are valid through November 2, 2026. Each offer's terms and fine print are on this page.
What is the 2026 Ford F-150 XLT 302A offer at Athens Ford?
The 2026 Ford F-150 XLT 302A offer at Athens Ford in Athens, GA is Up to $15,000 Off MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.
What is the 2026 Ford Bronco Big Bend & Badlands offer at Athens Ford?
The 2026 Ford Bronco Big Bend & Badlands offer at Athens Ford in Athens, GA is Up to $9,000 Off MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.
What is the 2026 Ford Expedition - All Trim Levels offer at Athens Ford?
The 2026 Ford Expedition - All Trim Levels offer at Athens Ford in Athens, GA is Up to $10,000 OFF MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.
What is the 2026 Ford Bronco Sport Big Bend offer at Athens Ford?
The 2026 Ford Bronco Sport Big Bend offer at Athens Ford in Athens, GA is Up to $6,000 Off MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.
What is the 2026 Ford F-250 Lariat offer at Athens Ford?
The 2026 Ford F-250 Lariat offer at Athens Ford in Athens, GA is Up to $12,000 Off MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.
What is the 2026 Ford Explorer - Active & ST-Line offer at Athens Ford?
The 2026 Ford Explorer - Active & ST-Line offer at Athens Ford in Athens, GA is Up to $11,000 Off MSRP, valid through November 2, 2026. Terms and fine print are listed with the offer on this page.